LANITE - a young women's clothing brand from Melbourne. The name comes from the French word Feminite - femininity. French style combines minimalism and sophistication, simplicity and elegance. LA - a definite article in French and other European languages. Thus, the brand name embodies "that very femininity", hinting at the female target audience and uniqueness of each collection model.
The brand's leading slogan is "For individuals who create their own style". LANITE is clothing for self-sufficient, confident women with impeccable taste. Capsule collections consist of models that perfectly complement each other and allow for the creation of an individual look.
Each letter in the logo looks elegant and sophisticated. The contrast between narrow and wide strokes reflects the brand concept - creating a unique style for each woman. The apostrophe above the letter "E" shows the emphasis in the name.The corporate palette consists of basic tones - black, white, and beige, matching the main color scheme of the brand's collection models.
The brand's leading slogan is "For individuals who create their own style". LANITE is clothing for self-sufficient, confident women with impeccable taste. Capsule collections consist of models that perfectly complement each other and allow for the creation of an individual look.
Each letter in the logo looks elegant and sophisticated. The contrast between narrow and wide strokes reflects the brand concept - creating a unique style for each woman. The apostrophe above the letter "E" shows the emphasis in the name.The corporate palette consists of basic tones - black, white, and beige, matching the main color scheme of the brand's collection models.
Beauty, grace, and clean lines are the foundation of the brand's signature style. The layout system is concise and simple. A significant amount of whitespace allows highlighting the main focus - the branded collection of models. To create additional accents, we use the movement of the eyes along vertical or horizontal lines.
The system scales well for any type of media, including packaging, social media, website, outdoor billboards, and posters.
The system scales well for any type of media, including packaging, social media, website, outdoor billboards, and posters.
